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Nike's Kaepernick ad is corporate “woke washing” – The Irish Times
8 times 'woke' advertising campaigns misfired, from Pepsi to Listerine | The Independent | The Independent
Is Woke Advertising Just A Lazy Marketing Gimmick? - GREY Journal
Are You Woke?!! Why Brands Are So Obsessed With Woke Advertising | by Dr. Abas Mirzaei | The Startup | Medium
Woke Washing: the problem with 'branding' social movements | CBC Radio
No Woke-Washing, Please: Race, Food Studies, and Design - Fabio Parasecoli
Former Levi's top exec reveals how woke mobs took over corporations
How Consumers React to Woke Advertising - UF College of Journalism and Communications
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Brands struggle to make "woke" marketing work for them
12 Brands That Tried to Make 'Woke' Ads - And Failed (Photos) - TheWrap
Woke Marketing
12 Brands That Tried to Make 'Woke' Ads - And Failed (Photos) - TheWrap
Woke Washing: How purpose driven marketing is being hijacked
Woke Advertising - YouTube
Opinion | Enough with the woke ads — The Panther Newspaper
How to Create Content for the Newly Woke World | Zazzle Media
How to create woke advertising that resonates locally -
How Companies Can Avoid the Sin of “Woke-Washing” | Andrea Obston Marketing Communications
12 Brands That Tried to Make 'Woke' Ads - And Failed (Photos) - TheWrap
How the push for anti-'woke' advertising could create controversy for brand startups - Digiday
Woke-washing: how brands are cashing in on the culture wars | Advertising | The Guardian
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